2015/04/01

Ninemsn overhauls lifestyle offering with 3 new sites Honey, Pickle and Coach

mUmBRELLA :: Ninemsn has launched three new sites in an major overhaul of its online lifestyle offering launching a refresh its main lifestyle page along with three new properties. 

Read Nic Christensen, mumbrella.com.au

Location tracking, security issue - How Periscope can fix its creepiest feature

Fast Company :: Location tagging is one of Periscope's best features, but many people are unknowingly revealing their home addresses. Here's one solution.

Read Rose Pastore, www.fastcompany.com

Twitter is now placing ads within user profiles

Re|Code :: Twitter is bringing promoted tweets, the app’s signature ad unit, to people’s profile pages as part of a new test. That means when you visit the page of another user, you may find a targeted Twitter ad waiting for you a few tweets into that user’s stream.

Read Kurt Wagner, recode.net

How Fusion is pursuing (and creating) a new generation of news junkies

AdWeek :: Frey, global news chief, says original stories, video and Snapchat are key.

Read Katie Richards, www.adweek.com

Mindshare's New Data Chief: Media Mix Modeling Is not Dead

AdAge :: Mindshare has a new data chief and he's not afraid to combine traditional methods with cutting-edge approaches to make the right media decisions.

Read Kate Kaye, adage.com

New York Times to Publish 'One-Sentence Stories' On Apple Watch

AdAge :: The New York Times said today that it will publish "one-sentence stories" to Apple Watch. In a statement, the paper called them a "new form of storytelling to help readers catch up in seconds."

Read Michael Sebastian, adage.com

Screenshorts give us a better way to tease and share stories

Buzzfeed :: So far screenshorts — screenshots of text shared on social media — have had an excellent 2015. They’re bleeding from their origins on Twitter and Instagram out into Facebook and across the web as the most effective way to share blurbs of text.

Read Charlie Warzel, www.buzzfeed.com

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