Starcom MediaVest Group's Tracey Scheppach: ‘Addressable TV will take off in 2015′

Beet.TV :: In 2014, TV began learning the targeting tricks that digital media have deployed for years. In 2015, those techniques will kick in to high gear, says one ad agency exec.

Read Robert Andrews, www.beet.tv

Sun reporter Jamie Pyatt: 'We all knew public officials were being paid, I accept that'

Press Gazette :: Paying public officials for stories was an "open secret" throughout the newsroom at The Sun, a court heard today. 

Read Staff, Court News UK, www.pressgazette.co.uk

Rebekah Brooks lawyer: Prosecution 'fuelled by vitriol from outside the court door' risked 'miscarriage of justice'

Press Gazette :: Vitriolic media coverage which portrayed Rebekah Brooks as a “figure of hate” made it impossible for her to receive a fair trial, her lawyer Angus McBride has alleged.

Read Dominic Ponsford, www.pressgazette.co.uk

Hard comparison: Legacy media vs. digital native

Monday Notes :: From valuations to management cultures, the gap between legacy media companies and digital natives ones seems to widen. The chart below maps the issues and shows where efforts should focus.

Read Frédéric Filloux, www.mondaynote.com

Malaysia's Home Ministry is planning to set up a firewall on websites, including YouTube

MalayMailOnline :: The Home Ministry is working with the Malaysian Communications and Multimedia Commission (MCMC) to set up a firewall on websites, including YouTube, to ensure content which does not adhere to guidelines set by the Film Censorship Board is not viewed by Malaysians.

Read Aizyl Azlee, www.themalaymailonline.com

Gannett’s full-service ad design group finds revenue in unexpected place

INMA :: Several years into its debut, Gannett Imaging and Ad Design Center found its revenue opportunity in non-Gannett media company ad production. Persistence, patience, and flexibility finally (and literally) paid off.

Read Connie McGarrah, www.inma.org

Fairfax partners with NYT to extend digital offering

The Newspaper Works :: Fairfax Media is offering subscribers to its Sydney and Melbourne mastheads free access to The New York Times website and mobile apps, as part of a collaboration between the publishers.

Read Staff, The Newspaper Works, www.thenewspaperworks.com.au