2015/05/22

TVbeat launches TV analytics in Croatia

Advanced TV :: TVbeat, the next generation TV analytics company delivering real-time TV audience measurement solutions has launched their Croatian dataset to broadcasters and agencies in Croatia. 

Read Staff, Advanced TV, advanced-television.com

110 photojournalists run National Geographic’s Instagram account

Poynter :: Three years ago, National Geographic started an Instagram feed. Now, it has close to 7,000 images, more than 19 million followers and recently reached its billionth like.

Read Kristen Hare, www.poynter.org

Chinese Army newspaper calls for military role in Internet culture war

Ars Technica :: An article published today in the People's Liberation Army Daily, the official newspaper of China's military—and reprinted in part by Qiushi, the official magazine of the Chinese Communist Party—calls the Internet "the ideological 'main front' and 'the main battlefield'" upon which China must fight an ideological war upon the West to defend itself from the creeping evils of Western thought.

Read Sean Gallagher, arstechnica.com

What do traditional media bring to the branded content party?

WAN-IFRA :: There’s a growing consensus amongst industry experts that branded content will be at the heart of every marketing strategy, but less agreement about what it actually is.

Read Justin Kirby, blog.wan-ifra.org

Newspapers in decline, digital slowdown - what's new in the news?

Conversation :: More surprising, and more worrying for the press as an industry, are the figures for digital subscriptions, which appear to be slowing down. Some are doing better than others, and no doubt news consumers are responsive to the functionality and aesthetics of the competing digital offerings. Some organisations have learnt the rules of the interactive media age better than others.

Read (author unknown), theconversation.com

It's all about speed - For Business Insider, growth beats profits (for now)

Digiday :: When Condé Nast and Time Inc. veteran Julie Hansen joined Business Insider in 2008, it was still called Silicon Alley Insider, a blog devoted to New York’s tech scene. In the seven years since, BI has become a traffic juggernaut.

Read Brian Morrissey, digiday.com

In Canada, mobile apps reign for mobile Internet time

eMarketer :: The vast majority of time mobile internet users in Canada spend with their iOS- and Android-based devices is spent with mobile apps. According to recent research, apps accounted for 86% of time spent with such devices in March 2015.

Read Staff, eMarketer, www.emarketer.com

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