2015/03/30

BuzzFeed, CNN, Condé Nast, Vice see movies as opportunity for growth

New York Times :: When the digital wizards at a forward-leaning media company last year introduced their newest idea, an entertainment unit, they couldn’t resist an antique touch: “BuzzFeed Motion Pictures” arrived with a video logo modeled on images from a primitive movie projector called a zoopraxiscope.

Read Michael Cieply, www.nytimes.com

Online video exploding globally and Starcom’s Amanda Richman explains why

AUSTIN – Online video is showing dramatic growth.  It is by far the fastest growing ad medium. In a closely watched quarterly report titled  Advertising Expenditure Forecasts, the big media agency ZenithOptimedia has just reported that online video grew last year at a blistering rate of 34% to $10.9 billion globally – and it is on track to double by the […]

Read Andy Plesser, www.beet.tv

Reports Nine Network in talks to buy youth-focussed Pedestrian TV for $10m

mUmBRELLA :: Nine Entertainment is in talks to buy youth online brand Pedestrian TV, with figures as high as $10m being floated for the 10-year-old business.

Read Nic Christensen, mumbrella.com.au

BBC silent on reports Jeremy Clarkson heading to Australia for rebranded Top Gear Festival

mUmBRELLA :: The BBC and organisers of the Top Gear Festival have declined to comment on reports Jeremy Clarkson will front a renamed version of the event in Sydney next month,

Read Steve Jones, mumbrella.com.au

Transparency breakthrough in Moldova: names of the owners of TV and radio stations have to be made public

Broadband TV News :: Moldova has approved amendments to broadcast legislation that will require the names of the owners of TV and radio stations to be made public.

Read Chris Dziadul, www.broadbandtvnews.com

Authenticity, Relationships Matter Most to Millennial Readers

Publishing Perspectives :: Last Thursday, as the world was entranced with the launch of the latest social media sharing app, the life-streaming Periscope for iOS, Publishing Perspectiveshosted its, “Designing Books for Tomorrow’s Readers,” by New York City. Throughout, speakers reiterated, rephrased and rehashed one phrase time and time again when it comes to reading millennial readers: “be authentic.”

Read Edward Nawotka, publishingperspectives.com

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