2015/04/21

Another mobile headache for publishers: viewability

Digiday :: Viewability has become a battleground between publishers and buyers who are demanding that the ads they pay for be viewable by humans. 

Read Lucia Moses, digiday.com

Times unifies its revenue strategy under Meredith Kopit Levien

Capital New York :: The New York Times has elevated its top sales-side executive, Meredith Kopit Levien, to the position of chief revenue officer, unifying leadership of the company's advertising and consumer revenue strategies in a single role.

Read Joe Pompeo, www.capitalnewyork.com

Ekstra Bladet: forget print vs digital, now it’s paid vs free

WAN-IFRA :: The documentary about Ekstra Bladet echoes a global story about the decline of the newspaper but also the birth of a new digital operation. It's just going to take a little time.

Read Nick Tjaardstra, blog.wan-ifra.org

2015/04/20

BuzzFeed has already made a cute animal app for the Apple Watch

The Verge :: If you've ever needed a couple cute cat photos to get you through the day, thenBuzzFeed has some plans for the Apple Watch that you're going to want to hear about. 

Read Jacob Kastrenakes, www.theverge.com

Daily Breeze managing editor: ‘We are stunned’

Poynter :: When the Daily Breeze won a journalism award earlier this year, someone tipped staffers off, telling them to watch the ceremony. They gathered together and celebrated the announcement over some doughnuts.

Read Benjamin Mullin, www.poynter.org

'Guardian' Tests International Home Page

Mediapost :: Following the launch of several overseas editions, the "Guardian" is testing a new international home page that caters to its growing audience of readers from outside the UK, U.S. and Australia.

Read Erik Sass, www.mediapost.com

Krautreporter: Crowdfunding journalism is a movement and it’s happening now

Through Cracks :: Last June, Krautreporter raised $1.38 million to launch an ad-free online magazine. Now Krautreporter is announcing plans to launch a crowdfunding platform called Write That Down.

Read Khari Johnson, throughcracks.com

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