Audience first, strategy second the key to mobile success, says Spotlight Retail Group marketer

mUmBRELLA :: Taking the consumer on a journey and giving them content that they can engage with is what brands should be aiming for when focusing on digital advertising, Spotlight Media Group’s senior marketer told guests at Mumbrella’s Retail Marketing Summit.

Continue here: mumbrella.com.au


How Norwegian daily Aftenposten doubled digital subscribers in a year

Digiday :: Norwegian newspaper Aftenposten is the latest publisher to see the value in loyal subscribers over indiscriminate reach: Over the past year alone, it doubled paying readers from 32,000 to 70,000.

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The New York Times News Service: from WWI ‘war wire’ to rich, multi-media content today

FIPP World :: Started during World War I, The New York Times News Service and Syndicate today offers partners rich multi-media content across a range of verticals and in several languages from not only The New York Times but also other premium content sources such as Harvard Business Review, National Geographic, Slate, The Economist, Meredith and more.

Continue here: www.fipp.com

How Meredith fuels its revenue growth across channels

FIPP World :: Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently. The company reached an inflection point where its digital advertising growth outpaced print advertising declines, according to Jon Werther, president of Meredith’s National Media Group.

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How newsroom automation can help your company's bottom line

The Media Briefing :: Automation in the workplace is largely just a means of increasing productivity and efficiency of the existing workforce. Media companies, for whom staffing costs are typically the second-biggest overhead, are always on the lookout to increase their efficiency for obvious reasons.

Continue here: www.themediabriefing.com

With $1.1 million in funding from Knight, OpenNews is becoming an independent organization

Nieman Lab :: Launched in 2011 as a joint venture between the Mozilla and Knight foundations, OpenNews is also pressing pause on its fellowship program to reevaluate.

Continue here: venturebeat.com

In Chicago, two news orgs are using texting and live events to widen the reach of their reporting on lead

Nieman Lab :: How do you get your reporting about a public health issue to more people when a significant percentage of your audience doesn’t have consistent access to the Internet? For two news organizations in Chicago, the answer involves texting, in-person events, and, yes, even print.

Continue here: www.niemanlab.org