A Design Study - How Will News Be Consumed Tomorrow?

Bonnier R&D published a conceptual video of a corporate collaborative research project into the experience of reading magazines on handheld digital devices like Apples iPad on Vimeo.

Of course I was curious enough watch their video today. 

After some initial scenes where the general design approach is explained their design partner BERG reveals a prototype idea of a first screen. The entry page is dominated by images and headlines without further paragraphs of text. My impression was: yes, also newspapers could be designed that way. Visuals would take on the role as springboards or entry points into news. Rich textual information would be offered on deeper levels of the information architecture to provide with background information where appropriate. Video footage would take precedence over images over text. Infographics will be added where needed to illustrate the facts. Fast access to newspaper style reading should be enabled on the start page as well.Of course all kinds of feedback mechanism are a must.

But who owns the data of how iPad magazines will be read?

Comments

[Sue]

This video has given me a great look into the future of news design -- or how it could be, at least. Thank you, Steffen!

[Drake Martinet]

I just wrote a longish post in the Bonnier example over at www.withdrake.com. In short, beautiful is a given, but it's not enough. Designers need to rethink why consumers want, ad start with that empathy work.