How to optimize your time schedule, if you like to publish worldwide? When do readers get your tweets or Facebook postings if they are located elsewhere in the world?
To answer these questions, I defined major time slots first. Since I work and live near Munich/Germany (near the Alps) Berlin time is my reference point. I'm an early bird, so that my work and life starts at 06:00 a.m. usually ending at midnight - at least for the research & project time.
The Google spreadsheet document above shows you how Berlin time relates to world time zones. The table is available as public Google spreadsheet document.
How to read it? - Cells with green background mark early morning prime time (0800-1000 am). When I start to post my first news, short curated articles from news sources I find interesting, during my morning hours, I'm too late late or too early for North America. It's lunchtime in Karachi /Pakistan and evening already in Tokio and Sydney. So it is the best time to reach readers in Asia/Australia/Pacific.
In contrast evening hours (after work hours - 0600-0800 pm), red background, is the best time slot to send posts to readers in North America and still in Europe. That's nice for me as both, early prime time and after work hours do not interfere with my normal working ours at a leading German publisher and articles can be posted automatically utilizing the scheduler of my blogging platform.
:: Liquid Newsroom ::
The question on how to optimize international publishing is part of the Liquid Newroom project. The Liquid Newsroom is a new form crowdsourced news innovation. The platform will enable to collaborate, to edit, publish and distribute news worldwide. One of its core requirements is to make the journalistic process more transparent.
I use the nextlevelofnews.com blog to experiment with some of the main questions in the open innovation process. As mentioned earlier the I decided to make the process of developing the Liquid Newsroom public.
Instead of the Google spreadsheet you can also click on the image below (enlarges on click)