newmediaage :: Murdoch's The Daily should be applauded for begging the question: how many people out there have actually bought their iPads for daily news consumption?
The industry isn’t doing much to understand digital news consumption beyond unique visitors, dwell time, traffic spikes and SEO. These numbers do nothing to tell us about how users feel, respond and interact with news content online, nor about design content, product or style. What the growing popularity of aggregators over digital news sites as a destination tells us is that the industry is being neither efficient nor clever.
Publishers need to come up with the right brief.
Understanding news consumption - www.nma.co.uk - Publishers need to better understand what news readers want by Gina Lovett
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