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April 24, 2011

'Gamification' - adding game mechanics to online news to increase loyality and clicks

Old Media New Tricks :: The reason Groupon is so successful is because it uses game mechanics effectively to hook users. It gives out a “free lunch” by giving steep discounts, it has a time element, clock is ticking on each deal, and it encourages team play by having a “tipping point” before the deal is active. And Groupon is moving into news organization’s advertising territory in a hurry.

Why can’t news organizations fight to take it back?

Continue to read www.oldmedianewtricks.com

April 24, 2011 at 09:07 PM |

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