Old Media New Tricks :: The reason Groupon is so successful is because it uses game mechanics effectively to hook users. It gives out a “free lunch” by giving steep discounts, it has a time element, clock is ticking on each deal, and it encourages team play by having a “tipping point” before the deal is active. And Groupon is moving into news organization’s advertising territory in a hurry.
Why can’t news organizations fight to take it back?
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