The Guardian :: What lessons can we draw from the Daily Mail's online rise to 65 million unique browsers a month? "Separate from print, don't integrate". The web is one thing, print rather another. Meanwhile, at Columbia University journalism school in New York, Emily Bell, former Guardian and Observer digital supremo turned academic, broods on a new survey of newspapers' ways on the web.
In the past 10 years, so many news organisations have assumed that integration is the right path – and for some it might be – but the evidence shows that often the requirements of a completely different business are best served by a single point of focus.
Continue to read Peter Preston, www.guardian.co.uk