Steve Forbes, Forbes Media, says pay walls can’t pay the way

paidContent :: Even if you have a successful paywall, the revenue you get will not come close to matching what you’re going to get on the advertising side,” Forbes Media chairman and former presidential candidate Steve Forbes told paidContent:UK.

[Steve Forbes] We believe getting that wide audiences gives you many more opportunities, to offer pieces or the whole of it to marketers.

For the interview, continue to read Robert Andrews, paidcontent.org