Telegraph.co.uk :: Steve Forbes approached its digital extension as a new business; treating Forbes.com as a “start up” which was to behave as a total separate entity. The team were housed in a different building and reported directly to Forbes, in order to avoid it becoming a subordinate product. Moreover, Forbes totally rejected what he sensed was the way his print journalists used to look down on the digital hacks as though they were from a “trailer park”. He says those 'non-forward-thinking types’ have now exited Forbes Media and will soon leave every other organisation if they don’t embrace digital.
Details of the strategy, continue to read Emma Barnett, www.telegraph.co.uk