AdWeek :: Bloomberg Markets magazine has been flying under the radar—surprising, considering its readership consists of some of the country’s richest CEOs and financiers. It started out as a dry guide for Bloomberg Terminal users, who get the magazine as a perk along with their terminal subscription. Parent Bloomberg LP has been trying to push it out of obscurity. But now it’s introducing a new franchise and taking the fight right to bigger rival titles.
Continue to read Lucia Moses, www.adweek.com
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