Niemalab :: Let’s face some facts: Media companies aren’t entirely sure what to do with the new crop of news reading apps that are springing up at the moment. Technology like Flipboard, Zite, or Pulse could either be a thief, a new revenue stream, or an inexpensive test bed for finding new ways to get your content in front of people.
Why should media companies partner with startups like Pulse?
One reason ...
[M. Scott Havens:] Since we don’t spend money on advertising and let the editorial be our branding arm, we’d like to get out to these applications where other readers are, who aren’t familiar with our brand.
A closer look - continue to read Justin Ellis, www.niemanlab.org