Altimeter Group :: What are the the key challenges of social data? Is there any value-based framework for social analytics? How can we engage in social media as a company? - Altimeter's report is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data—executives, strategic planners, social strategists, and marketers.
Altimeter Group is a research-based advisory firm that helps companies and industries leverage disruption to their advantage.
Continue to read Susan Etlinger, www.altimetergroup.com