AdAge :: Throughout 2011, AdAge has used their Mendelsohn Affluent Barometer to track new and traditional media use among American Affluents. This monthly survey consists of more than 1,000 online interviews with respondents making at least $100,000 in annual household income -- in other words, the 20% of Americans who account for about 60% of U.S. income and approximately 70% of U.S. net worth. The survey was conducted between March and May 2011. When asked how they read magazines, 93% said they read hard-copy print versions and 86% newspapers.
The death of traditional outlets is it greatly exaggerated? - The authors of the study say yes.
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