paidContent :: New device opportunities should allow Hearst to drive its digital revenue model away from advertising reliance, and toward 50/50 equivalence with readers’ payments, the publisher’s president, David Carey, told the paidContent Advertising conference. “The next wave is almost entirely focused on more consumer revenue - and the early stages look good,” Carey said. “The words ‘paid’ and ‘content’, connected, are my two favourite words in the English language. The technology enables it.” Cable TV-style recurring revenue is key. “Tablets allow us to get into continuous service monthly bill,” Carey said.
Continue to read Robert Andrews, paidcontent.org