Follow me on Google+Search Engine Land :: Google will now begin encrypting searches that people do by default, if they are logged into Google.com already through a secure connection ("SSL search"). The change to SSL search also means that sites people visit after clicking on results at Google will no longer receive “referrer” data that reveals what those people searched for, ... except in the case of ads.
By the way: the problem to measure the traffic will also affect Google Analytics. How many users are logged into Google via SSL or https:// when they conduct their search on Google.com? - We don't have confirmed figures, but when I look at my own habits: I'm usually logged into Google due to other services I regular use simultaneously.
What will change - continue to read Danny Sullivan, searchengineland.com
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