Why it's back to reduce rich-media features on iPad, Kindle, Nook & Co for some publishers

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November 30, 2011

Why it's back to reduce rich-media features on iPad, Kindle, Nook & Co for some publishers

AdWeek :: When the iPad launched, magazines rushed to shovel expensive rich-media features into their tablet editions. But now that they have to create editions for the new Kindle Fire and Nook Color and their ilk, some are downplaying the need for often-expensive enhancements.

[Steve Sachs, Time Inc.:] The number one benefit is to have a great reading experience reading the tablet.

Continue to read Lucia Moses, www.adweek.com

November 30, 2011 at 08:23 AM | Permalink

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November 30, 2011