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November 04, 2011

"Wired Cloudline: Sponsored by IBM" - experiments with conversational media advertising

10,000 Words | Mediabistro :: Taking a cue from media properties like The Awl and Gawker, Wired has taken its first official foray into conversational media advertising with Cloudline, a blog sponsored by IBM. If you’re unfamiliar with conversational media, it’s a technique employed by advertising companies that seeks to mix brand messages more seamlessly into a blog’s content: think Sponsored Posts instead of typical sidebar ads.

Continue to read Jessica Roy, www.mediabistro.com

November 04, 2011 at 08:15 PM |

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