Barnes & Noble: We’re ‘not competing’ with independent bookstores

paidContent :: Multiple sales channels—bricks-and-mortar bookstores, online bookstores and the stores built into e-readers—are critical for helping the most voracious readers maximize their purchasing power, Barnes & Noble VP e-books Jim Hilt said at Digital Book World this morning. “Having multiple channels for single customers to consume content, explore and browse is critical to helping that power book buyer,” he said. But how can Barnes & Noble discourage shoppers from using its stores merely to browse and then buying those books on Amazon?

Continue to read Laura Hazard Owen, paidcontent.org