Biased reporting: What's your algorithm?

Wall Street Journal :: "We are often confident even when we are wrong," writes Daniel Kahneman, in his masterful new book on psychology and economics called "Thinking, Fast and Slow." An objective observer, he writes, "is more likely to detect our errors than we are."

The new year will bring plenty of splashy stories about iPads and IPOs. There is a more important theme gathering around us: How analytics harvested from massive databases will begin to inform our day-to-day business decisions. Call it Big Data, analytics, or decision science. And this is a key: They can do it in real-time. Inevitably, that "objective observer" will be a kind of organic, evolving database.

Continue to read Dennis K. Berman, online.wsj.com