It is an interesting example how a search engine links to media content (and I suppose will drive heavy traffic to the sites). I wonder if they sell the space.
Penn Olson :: In good news for square-eyed fans of TV shows, the web apps on the front page of Baidu, China’s biggest search engine, now alert users to when a new episode of their favorite show is available online. Just add a TV series into the bookmarks section of the site and it’ll give out alerts on a daily or weekly basis, depending on when the show airs.
Details - Continue to read Steven Millward, www.penn-olson.com