Don't expect too much: Only 1pc of Facebook 'fans' engage with brands

AdAge :: For a few years now, brands have been touting frothy Facebook "like" numbers as evidence of their social-media acumen. But how many of those fans are actually bothering to take part in conversation with brands? Not too many, as it turns out. Slightly more than 1% of fans of the biggest brands on Facebook are actually engaging with the brands, according to a study from the Ehrenberg-Bass Institute, an Australia-based marketing think tank

Continue to read Matthew Creamer, adage.com