"Freemium" model: Spotify hits 3m subscribers to improve conversion rate

FT Tech Hub :: No wonder the record labels are sounding much more positive about music subscription services. Spotify is starting to reap the benefits of its oft-doubted “freemium” business model. After hitting 2.5m subscribers in November, the Anglo-Swedish digital music service has now reached 3m, with more than 20 per cent of its active user base paying every month to banish advertisements or listen on smartphones.

Continue to read Tim Bradshaw, blogs.ft.com