AdAge :: Though it is still early in the migration process, Apple's iPad and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the printing and distribution costs associated with traditional print vehicles. And they've proved to be very good for consumers, offering improved convenience and portability, not to mention the ability to read in the dark. But there is a large problem that threatens to limit publishers' opportunity. Of the 5,000 magazine and newspaper iPad apps we've evaluated for McPheters & Co.'s iMonitor service since April 2010, far too many simply do not work well.
Continue to read Rebecca McPheters, adage.com
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