Follow me on Google+paidContent :: About.com is in free fall. The New York Times revealed yesterday that its network of information sites suffered a 67% drop in profits and that revenues had fallen by a quarter. The new figures come at a time when the New York Times Company is trying to forge a digital strategy based on high quality content and the prestige of its flagship brand. About’s problems could present a distraction as NYT Co seeks to implement that strategy.
Continue to read Jeff Roberts, paidcontent.org
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