Columbia Journalism Review :: The New York Times’s curtain-raiser on the Facebook IPO this morning asks, “Personal Data’s Value? Facebook Is Set to Find Out.” But is that really what Facebook is set to find out? The Times says about all this private data: “It is a siren to advertisers hoping to leverage that information to match their ads with the right audience.” - You would think so. But it’s worth noting that the rate of Facebook’s ad revenue growth is slowing significantly: Facebook’s fourth-quarter ad revenue grew 44 percent from a year ago, much slower than the growth rates of the third quarter (77%), second quarter (83%), and first quarter (98%).
[Ryan Chittum:] At base, what investors are paying for is something very old-fashioned for a media business: Eyeballs—and lots of them.
Media vs. Facebook's advertising approach - Continue to read Ryan Chittum, www.cjr.org
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