paidContent :: AOL has hired a new Chief Content Officer in its latest attempt to reboot Patch, the network of hundreds of sites that offer “hyper local” coverage. The appointment of Parenting.com’s Rachel Fishman Feddersen comes at a high time when AOL CEO Tim Armstrong is promising impatient shareholders that Patch is “not a pet project” and that he will turn around the sites that reportedly lost $100 million last year.
While a turnaround strategy is clearly in order, there’s a big wild card here. Namely, what role will Arianna Huffington now play in the Patch properties?
Continue to read Jeff Roberts, paidcontent.org