Niemanlab :: NPR is trying another experiment with geotargeted news, partnering with 13 member stations to deliver local headlines on the NPR.org home page. Location-sensing technology detects whether a user is in one of the test markets and, if so, pipes in headlines straight from a station’s website.
“From earlier tests we already know that there is some appetite among NPR.org visitors for local news. And we know that NPR.org can drive traffic to member web sites,” said Bob Kempf, the general manager of NPR’s Digital Services division, in an email.
Continue to read Andrew Phelps, www.niemanlab.org