AdAge :: One of the clues to Tumblr's future as a business came with the February launch of "highlighted posts," which let Tumblr users pay $1 to gain more visibility for their work. In 2010, Tumblr CEO David Karp told the Los Angeles Times that the thought of ads "turns our stomachs." But can it be a business without them?
Next week, Mr. Karp will take the stage at Ad Age's Digital Conference to talk about what he sees as the future of brands on the platform. Ad Age spoke with Mr. Karp to get a preview of that, some upcoming features and his personal favorite Tumblogs.
Hat tip: Nancy Messieh, The Next Web
Continue to read David Teicher, adage.com