comScore :: The Kindle Fire, introduced to the market in November 2011, has seen rapid adoption among buyers of tablets. Within the Android tablet market, Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011 to 54.4 percent share in February 2012, already establishing itself as the leading Android tablet by a wide margin.
|U.S. Market Share of Android Tablets by Unique Devices
Dec-2011, Jan-2012, Feb-2012
Source: comScore Device Essentials*
|% Share of Android Tablets|
|Amazon Kindle Fire||29.4%||41.8%||54.4%|
|Samsung Galaxy Tab Family||23.8%||19.1%||15.4%|
|Lenovo IdeaPad Tablet K1||0.7%||0.9%||1.2%|
|Sony Tablet S||0.9%||0.8%||0.7%|
*comScore Device Essentials measures unique devices accessing the web during the time period noted, including home, enterprise and secondary devices across all age groups.
[comScore:] Larger screen tablets see higher level of content consumption
Tablet adoption among U.S. consumers continues to climb as more devices appealing to various price and feature preferences are introduced to the market. Screen size is perhaps the most outwardly apparent differentiator between devices, with the market offering consumers a wide variety of options such as the 10″ Apple iPad, 9″ Sony S1, 7″ Amazon Kindle Fire and 5″ Dell Streak. Analysis of page view consumption by screen size found a strong positive association between screen size and content consumption. Specifically, 10″ tablets have a 39-percent higher consumption rate than 7″ tablets and a 58-percent higher rate than 5″ tablets.
Source - Continue here: ComScore
Discussed here Jay Yarow, Business Insider: "It's Official: Google Has Lost Control Of The Android Tablet Market"