At London Olympics, NBC says, 'If cameras are on it, we'll stream it'

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April 19, 2012

At London Olympics, NBC says, 'If cameras are on it, we'll stream it'

New York Times :: All 32 sports at the 2012 Summer Olympics in London will be streamed live at nbcolympics.com. “The hot topic is always, ‘Why don’t you show all your sports live?’” said Rick Cordella, vice president and general manager of NBC Sports Digital Media. “We wanted to take care of that.” But in reversing a previous policy that did not fully embrace live streaming there will be a wrinkle to provide a measure of protection for the segment of NBC’s Olympic coverage that is still its most critical: the prime-time broadcast ...

Continue to read Richard Sandomir, mediadecoder.blogs.nytimes.com

April 19, 2012 at 08:09 AM | Permalink

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April 19, 2012