Strategy Analytics :: 2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier. According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase this spend on mobile media by a further 13.4% from $121.8 billion in 2011 to $138.2 billion in 2012. In contrast, advertiser spend on mobile media is expected to almost double (85.4%) from $6.3 billion to $11.6 billion, resulting in the total mobile media economy reaching $149.8 billion in revenue in 2012 - a 17.0 percent increase on 2011
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