AdAge :: The internet has transformed China's closed inner circle of personal connections, referred to as guanxi, into a more open chain of relationships, said social-media giant S Y Lau of Tencent. Speaking at Ad Age's Digital Conference on Tuesday, Mr. Lau described the opportunities for marketers that understand the values of Chinese consumers -- from lack of brand loyalty to a hunger for respect.
Continue to read Laurel Wentz, adage.com
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