Adweek :: As the number of digital reading devices has grown, publishers have evolved to keep up. So, too, have the firms that audit them. Last year, with ad buyers clamoring for more information about print audiences, the Audit Bureau of Circulations launched a voluntary product called the Consolidated Media Report, or CMR, that presents publications’ total brand footprint across print and digital platforms. So far, 30 or so newspapers have released Consolidated Media Reports.
The Economist as well.
HT: Mathew Ingram, GigaOM here:
Economist says digital subs are about 6 percent of total subscriptions -- and it's at the *high* end for mags: adweek.com/news/press/eco…— Mathew Ingram (@mathewi) April 30, 2012
Continue to read Lucia Moses, www.adweek.com