Guardian :: Reed Hastings, Netflix's chief executive, used the recent Guardian Changing Media Summit to fire a warning shot across the bows of BSkyB, declaring he wanted a "fair fight" with the pay-TV broadcaster. Talking about Sky's exclusive content rights deals with all six leading Hollywood studios, Hastings said they are actively targeting the big studio deals with the ambition of winning one over the next year or so.
Hastings argued against the need for immediate government intervention, although he didn't rule it out, in order to open up the market. He even suggested the two could cohabit: "Frankly, we think many people will get Netflix in addition to Sky Movies or Sky Atlantic."
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Continue to read Stella Medlicott, www.guardian.co.uk