Ouch! That hurts or: it is simply to boost discussion on Nick Denton's commenting system. Some "friendly" words to get more media coverage. Who knows?
Gawker:: (Nick Denton, in the comment section:) Jonah Peretti is one of the smartest web publishers out there. And Buzzfeed is an aggressive and dynamic company. But we're obviously pursuing a different path. Look at our recent hires, people like John Koblin and Rich Juzwiak. Look at the people who have left Gawker for Buzzfeed, like Cherette and Whitney. And this discussion system is not something that Buzzfeed would build. Jonah -- whether at Huffington Post or Buzzfeed -- has always cared more about the volume of discussion and social sharing than its quality.
[Nick Denton:] (Jonah Peretti, BuzzFeed) sees comments as a way for readers to *think* they're contributing. It's cynical.
HT: Jay Yarow, Business Insider
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