Reportr.net :: The last keynote at the 13th International Symposium on Online Journalism, or ISOJ, was Raju Narisetti, managing editor, Wall Street Journal Digital Network. Narisetti said the big challenge faces journalism is turning great content into great experiences. He noted that great content is now available in a wide variety of places. So just having smart content is not enough. Instead, he said, we have to create experiences to engage the user.
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