American Journalism Review :: When Jeanne Pinder received a $1,419 medical bill in March 2007, she raised a question she says most Americans covered by employer-based health insurance rarely bother asking: Why? - Pinder's spark of curiosity became the catalyst for her next career move. Today, the former New York Times editor runs ClearHealthCosts, a Web site dedicated to bringing transparency to the healthcare market, which she calls "the last big opaque marketplace."
[Carl Straumsheim:] Veteran journalists like Pinder sometimes admit to falling behind the new-media curve as their industry embraces the Internet. But a growing number are taking the skills learned in the newsroom and their personal brands to launch online startups.
More - Continue to read Carl Straumsheim, www.ajr.org