Guardian :: Visit the website of Forbes.com and read the earnings forecasts for the New York Times Company, and you will notice the byline "By Narrative Science". Normally you have to open a copy of Wallpaper* to find someone with such a florid monicker. Except of course Narrative Science is not a person but a robot journalist – actually a set of algorithms which take data and turn it into words.
What started as an experimental lab at Northwestern University with journalists and technologists working together is now a fully-fledged business that turns data into stories of a type which will not be winning many Pulitzers, but which certainly pass the Turing test of making one unsure whether they were written by a person or machine.
Continue to read Emily Bell, www.guardian.co.uk