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May 29, 2012

Google touts its ad metrics as Facebook confronts hurdles

MediaFile | Reuters :: Google just put out a study touting metrics as a way to sell more advertising. But the most interesting part of the study is the timing. It comes on the heels of the Facebook advertising fiasco, when just days before its hotly anticipated IPO, General Motors said it would stop advertising on the social network, raising the question of the value of a Facebook ad.

Continue to read Jennifer Saba, blogs.reuters.com

May 29, 2012 at 08:57 PM |

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