paidContent :: There has been a growing revolt in the publishing community against the idea that iPhone and iPad apps are the best route to digital dollars. The Financial Times shuttered its apps this month, while a popular essay by another publisher lamented that apps were a “collective delusion” and an expensive failure. That’s bunk, according to Wired publisher Howard Mittman, who said in a recent interview that apps have proven “incredibly profitable” and touts the publication’s 165,000 tablet subscribers (65,000 of these are pure-digital subs).
Continue to read Jeff John Roberts, paidcontent.org
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