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May 11, 2012

Jay Wallace, Fox News: How ‘America Live with Megyn Kelly’ is leveraging social media

Lost Remote :: Fox News has already pushed social TV boundaries with their coverage of the debates. In January, Twitter was deeply involved in providing social TV analytics, and in December Fox News cleverly used #answer and #dodge to listen to viewers sentiments on how each question was answered. We spoke with Jay Wallace, Vice President of News and Senior Executive Producer of News and Politics at Fox News about the program’s use of social.

Continue to read Natan Edelsburg, www.lostremote.com

May 11, 2012 at 07:13 AM |

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