Kia gamified ads to push purchase intent and product awareness

BizReport :: Recently automotive brand Kia tapped SocialVibe to launch a gamified ad campaign for their Optima sedan. Targeting adults between ages 25 and 49, the campaign showed: ad completion rates of 95%; average 'plays' per user: 1.27; average time spent at 129 seconds per user; click-through rates of 19%, to Kia Optima site.

[Kristina Knight:] .. of even more importance, though, the campaign helped to improve both purchase intent and product awareness.

Continue to read Kristina Knight, www.bizreport.com