Vator.TV :: Michael Wu is chief scientist, from Lithium.com. Wu has spent a fair amount of his career investigating the complex dynamics of the social Web and applying that to help businesses gain the most from the people that are already active online. While many businesses believe that any social connection is equal to interaction, Wu reminds us that they are not equal. Don't you have some LinkedIn or Facebook connections that you never interact with? Enough said.
[Michael Wu:] The idea behind gamification is really simple -- we all like to play. So how do we make a work more like a game ... we create a latent value in turning a connection into an interaction.
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