VentureBeat :: Y Combinator startup Mixpanel dives deep into pageview and visitor engagement analytics, offering real-time “micro” stats. And it’s just raised its first institutional round of funding. The company is making a big push for mobile analytics, an area it feels its competition, mainly Adobe’s Omniture and Google Analytics, isn’t addressing. Mixpanel has created tools to track how people use mobile apps and which features are ignored.
Continue to read Sarah Mitroff, venturebeat.com
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