Digiday :: The multiplatform digital world can be daunting for brands. There are many ways to reach consumers online, each requiring different versions of content. This fragmentation has been a common lament for brands and publishers alike. But that is all changing, as we enter the responsive-design era.
Already brands like Johnson & Johnson and publishers like The Boston Globe have taken a leap of faith and adopted responsive design for their content. Digiday talked with David Bliss, founder of digital marketing agency Odopod, about the challenges and opportunities of responsive design. His view is that brands, agencies and publishers should use responsive design as a way to combat digital fragmentation. But that doesn’t mean that the mobile-optimized site is dead.
Giselle Abramovich on Twitter
For the interview continue to read here Giselle Abramovich, www.digiday.com