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May 18, 2012

Survey says 52% of new media professionals abandon websites when they hit a paywall

Poynter :: A new survey (DigiCareers) found that more than half of media professionals polled immediately leave a website after encountering a paywall. One-quarter said they were unlikely to return to the site, and 63 percent said that they expect to see no ads after crossing over a paywall.

Summary of findings - Continue to read Andrew Beaujon, www.poynter.org

May 18, 2012 at 05:16 PM |

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