Business Insider :: Patch currently covers about 10 percent of the US in markets that attract maybe 25 percent of ad dollar spending, BI has been told. To attract more national brand advertising dollars, Tim Armstrong would have to double-down on Patch and expand his loss-making local news empire, this source said. Alternatively, he could cut Patch back to just the profitable ones. That would leave the network too small for a large company like AOL to be bothered with, so the logic there would be to either pull the plug completely or dress up the brand for a sale. "The external pressure is incredibly high to pull the plug," this source says.
"A source said ..." - Continue to read Jim Edwards, www.businessinsider.com
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