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June 26, 2012

BBC may redefine commercial online efforts

paidContent :: The BBC will soon redefine the scope of its overseas commercial arm, amid growing internal friction between the two wings over online strategy. paidContent understands the regulating BBC Trust wants to pull BBC Worldwide, which is charged with commercialising BBC output overseas and at home, more closely in to the public-service mothership.

Continue to read Robert Andrews, paidcontent.org

June 26, 2012 at 01:33 PM |

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