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June 17, 2012

Betaworks’ Borthwick says it’s time to stop thinking about 'content'

paidContent :: Betaworks CEO John Borthwick’s advice for the media industry: think about producing “information” — not “content.” Why? “Content is very much about the package, very much about the container”, Borthwick said during a Q&A with GigaOM founder Om Malik at our recent paidContent 2012 conference.

Watch John Borthwick in talks with Om Malik by Staci D. Kramer, paidcontent.org

June 17, 2012 at 07:51 PM |

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