Mashable :: The Atlantic is adapting its editorial strategy to the shifting landscape of online news consumption, namely, to capitalize on the growing importance of social networks, rather than search engines, as sources of traffic. Bob Cohn, who was recently promoted to editor of The Atlantic Digital, rejoices the change. “Before, it seemed Demand Media was going to own the Internet by assigning stories based on search returns. It was a cynical approach to journalism,” Cohn recalled. “We’re no longer writing to get the attention of Google algorithms. We’re writing to get you to share it, to digg it.”
Continue to read Lauren Indvik, mashable.com
HT: Markus Albers via Michael Schultheiß, here
"We’re not writing for machines. We’re writing for humans." Why ‘The Atlantic’ No Longer Cares About SEO: on.mash.to/KRglfs
— Markus Albers (@albersmark) June 3, 2012
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