AdAge :: Bain & Co.'s consultants are expected to wrap up their work at Time Inc. this month, giving CEO Laura Lang the ammunition to start making her first significant moves. Staffers expect the near- and long-term results to include new spending on video production, partnerships or acquisitions in the digital and mobile arenas, an effort to better use data in building ad programs for marketers, attempts to expand the company's business with subscribers and a push into e-commerce.
Continue to read Nat Ives, adage.com
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